Search Engine Optimization
Unless you’re a business owner with a website, you probably don’t think twice about search engine rankings. But for that business owner with the website, it can weigh very heavily on the mind. One day your site is ranking here, the next day its ranking there, and next week you’re site is completely gone! To an e-commerce owner who relies on his website to be his store front, this can be extremely frustrating and damaging to business.
Search engine optimization, or SEO, is the process of increasing traffic to your website by achieving a higher ranking in a search engine. Google, Yahoo, and MSN are some of the most common search engines used. Achieving a page one ranking on Google is usually considered the most desired position of all.
You will see an increase in your site’s search engine rankings by using both on-page-SEO and off-page-SEO techniques.
On-page-SEO refers to any action taken on your website to improve your site’s appeal to search engines. Applying keyword rich content, internal linking, and proper HTML coding are a few ways to successfully raise your search engine rankings. This falls into the category of organic SEO.
Off-page-SEO refers to any action taken outside of your website to increase your search engine rakings.
Organic search results are those that are found naturally on the web. While the cost of advertising continues to grow, many companies are going organic. This means achieving high search engine rankings with keyword rich content as well as website exposure through viral marketing and link building through social media marketing.
There are two ways to end up on top of a search engine’s listing. Either pay for it through pay-per-click campaigns or do it through organic SEO.
Although there is a lot of work involved in organic SEO, it is well worth it. Organic search engine results are what people use most (an excess of 70%) rather than clicking on the sponsored links.
Do you want a house built of sticks or brick? Because organic listings are based on the quality and stature of your website, applying organic SEO will solidly build your website’s structure. Organic SEO will give your site the ability to thrive in search engine rankings.
Leaving your footprint across social media will increase your link popularity, therefore giving you a higher ranking in search engines. And while pay-per-click is perfectly fine for gaining immediate results, it only works for you while your campaign is active.
Organic SEO lingers in the web pages of social media sites, making a lasting impression on search engines.
At Atlanta SEO Elite, our SEO experts will develop a search engine optimization plan specifically for your business.
Our Atlanta SEO plan development includes:
- Complete Site Analysis: A thorough analysis of site design, layout, navigation, meta tags and content.
- Marketing and Competition Examination: An analysis performed on your competition to identify your site’s ranking potential.
- Keyword Development: Identifying your sites competitive keywords.
- Content Optimization: Adding fresh, keyword rich content or optimizing your current content with relevant topics and keywords.
- Complete Optimization of Code: HTML, meta tags, title, and description.
- Expert Link Building: A successful link building campaign will be designed for your site.
- Viral Marketing: Exposure of your site through press releases and social book markings sites, as well as blogs, forums, video outlets, and more.
- Custom Site Maps: Site maps allow search engine spiders to easily crawl and navigate your site.
- Search Engine and Directory Submissions: We submit your site to the top internet directories with techniques that get pages indexed quickly.
Viral Marketing and Viral Advertising
According to Opinion Research Corporation International, for every good online shopping experience 1 person on the web has, they will turn around and tell 12 people. The same goes for negative experiences. That 1 person will tell 12 people of their unpleasant shopping or customer service experience. This is the power of vial marketing.
Viral marketing and viral advertising are marketing techniques applied to pre-existing social networks, resulting in exposure of your website or brand. It is a marketing strategy built with the purpose of people passing along information themselves. Viral marketing depends on a high pass rate. One shares with 12 friends, those friends share with 12 friends, and so on, creating a snowball effect.
Increase Your Traffic with “On Page SEO” and “Off Page SEO”
What is “on page SEO”?
On page SEO is the process of applying search engine optimization to your website’s pages.
There are many areas to optimize on your Atlanta website:
Internal linking is very important for search engine optimizing a website. Your pages should interlink within each other, producing a spider-web-like effect.
Your HTML should be correct, otherwise you’re visitors will find a 404 error page on your site. This is called a broken link. Broken links will send up a red flag when Google crawls your site. Only sites that are solidly built and flow well from page to page through links will receive a high rank in Google.
Content is next on the list. Having lots of original, relevant, keyword rich content is also a big factor in determining your site’s ranking.
Meta tags, page titles, and descriptions must include correct keywords as well. Not taking your keyword selection seriously can result in a high bounce rate and possibly lower your search engine ranking. Why? When a user searches a term and is sent to your page, if your site is not relevant to that term, they will quickly exit your site, therefore increasing your bounce rate.
What is “off page SEO”?
The term “off page SEO” refers to any action taken outside of your Atlanta website that will help you receive a higher search engine ranking.
Off page SEO uses social media to build your links. Back links, also referred to as your link popularity, is what fuels your search engine rankings. The more links you have leading to your site, the more important Google and other search engines think your site is.
Search engines do not measure all links the same. Reciprocal links are easier to obtain and therefore aren’t weighed upon heavily.
Quality links are the type of links needed to increase your link popularity. Although there are many places to get these back links, it’s often difficult and time consuming for a business owner to do themselves. A highly effective way to achieve link popularity is through social media.
What is Social Media?
Social media brings interaction between people across the world through technology. With words or pictures, millions of people are posting their thoughts and experiences on the web.
Social Media Marketing
Social media sites are one of the best ways to leave your footprint throughout the web. You can engage with others who share an interest in your website while adding links in forum posts and blogs.
There are many different types of social media on the web:
- Social media networks – Twitter, MySpace, Facebook, LinkedIn
- Social bookmarking - Digg, Stumbleupon
- Social media sharing - Flickr, YouTube
- Review/ratings sites - ePinions, BizRate
- News aggregators
Contact Atlanta SEO Elite
Atlanta SEO Elite specializes in search engine optimization for companies located in Metro Atlanta and surrounding areas, as well as those in the Southeast.
If you’re ready to get serious about your SEO,contact Atlanta SEO Elite. Our Passion is your success!